Digital Advertising Design & Marketing

There will be around 73 crore Internet users in India, by 2020*. Indian & multinational brands are heavily investing in online marketing & advertising.

Easy accessibility of content via the Internet has increased the time that people spend online. This means, there will be continuing demand for content & ads in the digital space. Every company needs a team of professionals from digital content creators to web designers to do their digital marketing and promotion.

Arena’s Digital Advertising Design and Marketing (DADM), a comprehensive program provides you with end-to-end training in digital designing and makes you job-ready.


Course Highlights

  • Access to Creosouls: Share your creative portfolio with the world, get feedback from experts, find job opportunities and get hired.
  • Instant student loan facility to fund your studies at Arena, with real time loan eligibility check & instant approval confirmation.
  • Understanding of the effectiveness of advertising through electronic & digital media
  • Training to create & edit artworks, illustrations, and images for various online platforms
  • Skills to run digital marketing campaigns & measure the success of campaigns
  • Opportunity to be a part of industry visits & workshops
  • Guidance on regular projects
  • Access to Onlinevarsity: Arena’s exclusive web portal that adds to your classroom learning experience


Career Options

  • Digital Marketing Executive
  • Digital Graphic Designer
  • Digital Sales Executive
  • Illustrator
  • Audio Video Editor
  • SEO Executive

Career Support

  • Industry interaction
  • Job Fair
  • Studio tours
  • Career seminars
  • Creative workshops

DADM Modules

1st Semester

Modules Tools
Digital Advertising Concepts
Typography Design
Digital Artworks Adobe Illustrator/ Inkscape
Digital Imaging Adobe Photoshop Extended/ Pixlr
Sound Composition Adobe Audition
Digital Video Techniques Adobe Premiere/Prelude
Design Communication Design Portfolio

2nd Semester

Modules Tools
Marketing Basics
Internet Advertising with Search Network
Search Optimization Techniques
Creative Display Ad Solutions
Marketing using Email – 1
Mobile Marketing in Practice
Introduction to Analytics
Digital Marketing Portfolio